Harnessing your digital future
The Product Bar is an invite-only community of digital experts who lives in between the human minds and technology.
Our Mixes
Human Minds & Experience
Harnessing the crowd
Data & Analytics
Data is the new oil
Digital Technologies
Technology in a digital economy
Digital Transformation
Limits to decentralization
Digital Marketing
Human-to-Human marketing
Combining UX and smart technologies to digitally transform your industry.
No Project Too Big Or Too Small
About Us
The Product Bar is an invite-only digital community that believes that bigger is not necessarily better. We work with small to medium-sized organization that want to communicate something important in this complex digital world but don’t have the tools or expertise to do so to their fullest potential. Our digital community helps organizations to get their digital product out there in a smart, efficient, and creative way. Together with our clients, we craft the digital human minds and digital technologies strategies, scout new digital products and digital platforms, turn big ideas into prototypes, iterate and test continuously.
It’s through these lenses that your organization will explore the potential of disruptive technologies for your business, equipping you to drive the digital transformation within you own organization. At The Product Bar we believe in the power of digital to make your organization unstoppable. Creating an engaging digital experience is our thing. Guided by The Product Bar digital experts, companies will benefit from heightened digital awareness through individualized attention and customized digital innovation strategy. At The Product Bar, we focus on reaching consumers online and building digital experiences.
%
of companies either have a digital transformation strategy in place or are working on one.
%
of companies think they’ve already completed digital transformation.
We’ve Been Building Digital Experiences For Years
Data and technology are at the core of digital transformation, but these factors alone are not sufficient to make the leap towards staying relevant. It’s also about people and their capabilities.
Contact Us For a Quote:
hello@theproductbar.com
Let’s Build Something Together
We have one of the largest communities of top digital experts, ready to help you acquire customers, set up tecnology, analytics, and scale.
Human Minds & Digital Experiences
Human-Computer Interaction (HCI) has evolved extensively over time. Along with advancements in technology, HCI has the potential to transform our experience with machines by creating simpler, more powerful, and intuitive digital experiences.
The Product Bar have dedicated their research efforts to exploring the ways in which HCI can be enhanced, and they’re opening that research up to you. Guided by their industry insight, you’ll reflect on the current state of user and computer interaction. With our experts, you’ll have the opportunity to imagine the future of HCI by reflecting on non-traditional interaction, speech recognition, and rapid prototyping, among others. You’ll examine real-world applications of technology aimed toward better design and usability, as you take your understanding beyond interface by integrating future-focused HCI into your company.
Data & Analytics
Data is the new oil. As the amount of data in the world grows, so does the demand for skilled digital experts who are equipped with the knowledge to lead a data-driven organization. The Proudct Bar will help you to create the strategic, technical, and managerial skills to integrate data analytics into your organization..
With our digital experts which has led the way in performance analytics, you’ll get how to use data in your organization for improved decision making, goal setting, selection of appropriate technologies, structuring of teams, and communication.
We help you navigate the process of data transformation in your business or organization, from concept to implementation.
Digital Technologies
Technologies such as artificial intelligence are reshaping the way businesses think about their marketing strategies, as well as how they choose to harness different channels.
The product bar provides you with the skills and confidence to respond to the forces driving disruption in the digital technologies landscape. We help you investigate how consumer behaviour has evolved and develop strategies for adapting your approach to account for this. Our experts together will explore emerging technology and marketing channels, and how to use them effectively in your strategy.
Digital Transformation
As technology continues to reshape industries, many companies are seeking large-scale digital transformation as a way to maximize results and get ahead of their competition. To succeed in the digital economy, established businesses must develop and apply new technology and organizational capabilities.
The Product Bar offers you an in-depth exploration of the five key dimensions of digital transformation, and how successful transformation can occur when systematically driven. These five dimensions form the foundational design principles for organizations seeking to leverage new technologies for innovation. Our experts also explores how business leaders can influence their organizational mindset to change deeply held, traditional practices, and examines ways to transform your company through business design and strategy inspired by technology.
Human-to-Human Digital Marketing
We live in an era of disruption in which innovation and technology have transformed the way we live and work at an unprecedented rate. In order to remain relevant, companies need to leverage emerging technologies to meet changing consumer behaviours, improve engagement, and achieve data-driven impact. Working with the product bar experts your company will gain the knowledge to effectively leverage both established and emerging digital marketing strategy, and maximise the potential of influencer marketing and social media.
In The Bar
